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Mark Carlson

M Carlson Ins and Fin Svcs Inc
318 W Main Street Suite 1
Genoa, IL 60135-5402

Directly across the street from Heartland Bank.

I am a second generation State Farm agent and grew up in Rockford, IL. I graduated from Northern Illinois University, where I learned the ins-and-outs of small business. I am honored to have represented State Farm for over two decades. Before opening my agency in 2017, I was in a variety of leadership roles within State Farm corporate from Claims to Learning and Development — this rich history ensures you are receiving a remarkable experience for you and your loved ones. 

I lived in Chicago for several years and traveled the country extensively for my previous roles within State Farm, but I'm very grateful to have roots planted back home in northern Illinois where my wife and I are raising our children. As a small business owner myself and a proud member of the Board of Directors for the Genoa Area Chamber of Commerce, I'm passionate about helping and supporting other businesses grow and flourish in our community.

My office located in downtown Genoa, IL is proud to serve our community along with our neighbors in Boone county, DeKalb county, Kane county, Winnebago county, and all surrounding areas. We work with many customers across the state of Illinois and we’re also licensed in the state of Wisconsin for all your insurance needs. We offer auto insurance, renters insurance, homeowners insurance, life insurance, business insurance, and financial services.

My experienced team takes the time to understand your needs and goals, which ensures what matters most in your life is being protected — while saving you money with great service along the way. My licensed team has a combined 75 years of State Farm Insurance experience and is ready to serve you. 

Service and conversations matter most to us. We’re happy to take the time to chat with you about your insurance needs – please call, text, email or stop by my office in beautiful downtown Genoa to get started today.  

Insurance Products Offered

Auto, Homeowners, Condo, Renters, Personal Articles, Business, Life, Health, Pet

Other Products Offered

Banking, Home Loans, Annuities

9am - 5pm
After Hours by Appointment
Call us 24 hours a day!
318 W Main Street Suite 1
Genoa, IL 60135-5402
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English, Spanish
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Our mission at Mark Carlson State Farm Insurance is to promote and inform our customers on the value of our agency and the State Farm brand. We strive to help each customer be properly protected from the risks they encounter daily, recover from the unexpected difficulties as a result of those risks, and realize their financial dreams.

With over 60 years of combined State Farm experience, my team strives to share our knowledge and experience to benefit you and your unique needs. We want to support you through strong relationships as your life changes.


Jim Stuart

Account Manager

I am originally from Homer Glen, IL and have been living in Sycamore, IL for the past last 11 years. I am married with one child, proud dog dad of 2 rescue dogs, and an avid golfer. I also enjoy watching pro wrestling!